Leigh C-Evans
I care about the why in things.
Why are we using that typeface? Why will someone care? Why has the fridge stopped working?
I’ve been why-ing and playing in the creative industries for over 15 years. My particular focus is on making brand worlds and systems.
How?
I relish a playful approach. Best suited to breaking a few things and rolling in the conceptual realms. Trying my best to keep things non-boring but clear!
But I’m not just a designer I’m also a dad of two, aspiring author, golf nut and avid gamer. I am based in the UK, and work from my studio in the woods. (not hermit)
Areas I play
Branding
Identities
Conceptual thinking
Digital design
Design direction
Art direction
Print design
Campaigns
Brands
I’ve worked with directly & indirectly
GSK
Vodafone
Redrow
Lululemon
HSBC
TF Sport
YouTube
MoMA
Berkeley Group
Peabody
Centrica
LIV Golf
Chevrolet
Eastpak
Auto Trader
Matalan
Adobe
BP
Intel
Rolls-Royce
JLR
Lowepro
Golf Breaks
Sainsbury’s
Freelance gigs
Overview · 2010 - Present
Uncommon
Brand designer for YouTube.
Studio Nari
Senior brand designer for Lululemon and Adnet.
Greene & Sons
Lead brand designer for AI product rebrand.
Fox
Senior brand designer for Orbitas and Delphi Automotive.
TMP
Lead brand designer on Cohesity and Check Point.
Cyphr Studio
Lead brand designer for Wagl golf app and LIV Golf.
Toucan Agency
Lead brand designer for consultancy rebrand.
Esse Agency
Various branding and digital projects in commercial and residential property.
Latch
Branding for various property and place projects.
Studio 63
Lead brand designer forstudio website redesign.
Siren
Senior designer for various property and place projects.
Think Studio
Hilton sub brand identity.
Jack Morton
BP Sub brand identity and exhibition design.
Western Geco campaign design. Chevrolet and Man United brand experiences.
Brandwidth
Rebrand for Golf Breaks.
UI design for consultancy MyThrive.
Imagination
Brand experience for Rolls-Royce.
Rawls
Retail design concepts for Matalan.
