Bottling and stretching the speed genie.

Delphi are the global leaders in aftermarket care, with a network of over 2,750 service centres spanning over 150 countries. With such a large reach they need a design system that can be applied consistently but can also evolve alongside new innovations in their sector. Working with the Delphi brand essence ‘everything in motion’ was the play zone to create new rules and expand the visual toolkit to do just that.

Sector
Automotive

Delivered
Design system
Brand film
Brand guidelines

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81 degrees. The magic angle used to expand a range of new assets, such as icons and framing devices. Suggesting forward motion and subtly fittign within the Delphi ‘D’ marque.

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