Crafting a system that stays in play.
Exploring how Lululemon could turn the dial on their brand system for product ranges that specifically focus on tennis.
Sector
Sport / Fashion
Delivered
Branding
Instantly recognisable as tennis, but with a new bounce and energy to feel at each touch point.
Wagl
Tennis as a tactile palette, beyond the colour. Fluff of a ball. That oddly distinctive smell of a tennis ball. Texture of a clay court vs the perfect lines on a grass court.
Other projects
Cohesity
Alex Stead
